BRAND IDENTITY. PACKAGING DESIGN.
For Model Young Package 2018, ‘Coffee Mania’ was the chosen competition topic. Being focused on sustainable innovation I wanted to tackle the issues of coffee waste that faced the industry at the time. As a result I created the ‘De-stresso Esspresso’ brand and packaging concept, which aimed to ease the conscience by producing a re-usable on-the-go sachet booklet. This booklet acts as a notebook, allowing the consumer to use it as a jotter and prolong the packaging use, potentially keeping it also. The materials chosen are all paper based with a unique lining that makes the whole concept completely biodegradable.